Choosing a company name is a big decision. A good name conveys what you do. A really good name evokes a bit of emotion about how you do it.

We believe our name does both. It combines a Dutch word and an English one — a fitting metaphor for our cross-cultural work.

The English word tells precisely what we do: We communicate. In English. The Dutch component, we believe, imparts the emotion.

Zin is a little Dutch word with big implications.

Like many words in many languages, zin has several meanings. To begin with, it means sentence. The building block of all communication.

It also means sense. Making sense of an organization's business is the core of what we do.

Then there's the emotional meaning of zin: zest, enthusiasm, passion. Having zin in something means relishing everything about it. Zin in learning. Zin in chocolate. Zin in life.

We have zin in our work, and we believe good communication can inspire zin in a company's business.