Medium.
A good message must not only interest audience members, it must be stated
in terms they can relate to. It must be written clearly and presented
in an appealing, accessible way.
New media such as e-mail, websites and podcasts are efficient and universal. Online chats and blogs invite participation and open dialogue.
Sometimes a print publication — with its ability to deliver in-depth information and to be read on a train or passed around the break room — is the best way to go. Sometimes a postcard packs the greatest impact.
And sometimes a message is best delivered face-to-face by a human being.
